IPD Product Functional Market Assessment

  • 1.Company Name*

  • 2.Industry

  • 3.Project Name*

  • 4.Project Coordinator*

  • 5.Project decision maker*

  • 6.Project initiation purpose*

  • 7.Product Name

  • 8.Product Quantity

  • 9.Is it a brand new product or an upgrade of an existing product?*

    • Brand New Product
    • Upgrade of an existing product

  • 10.Business Model*

  • 11.Please provide photos of the last gen product or similar products (JPG format)*

    upload files
    Note:Up to 10 files, each within 10M

  • 12.How many product lines do you have? Which product line of interest is in the this document?

  • 13.This product belongs to which of the following category*

    • Flagship product (Raising brand awareness and visibility)
    • High-profitable product (Most profitable product to compete with competitors)
    • Most selling product (share operations cost)
    • High-volume product (share operations cost; mainly sold through distribution channels)
    • Concept product (a strategy to show company R&D capability)
    • Auxiliary product

  • 14.What are the main functionalities of the product?

  • 15.What are main value propositions of the product comparing to competitive products?*

  • 16.Material and surface treatments

  • 17.Estimated time to market and MP volume projection:

  • 18.The expected size and life cycle of the product:

  • 19.Is there a prototype or a reference product?

  • 20.CAD drawings and hardware design files:

  • 21.Electrical performance and detailed product functionality description:

  • 22.Please explain the current situation of the industry that the business is in and the position of

  • 23.Please list 2-3 main competitors of the product, and please explain their core value propositions

  • 24.Please list 2-3 dominating enterprises in this industry, and explain why they are dominating the

  • 25.How is the feedback from the market and the users to the product?

  • 26.How is your brand impression in the market and your customers?

  • 27.Please select the services you’d like UPNPI to provide you

    • Business model ( Target market selection; target customer identification; Product selling point identification? Generating main value proposition of the product)
    • Product strategy (Product line? Product category? Product awareness? Product innovation?)
    • Product Definition (Concept? Function definition? ID? Main functionality definition? UI/UX definition? Use case definition?）；
    • ID design (Drafts? 2D? 3D?)；
    • Mechanical design (Hardware layout? Hardware stacking?）；
    • Packaging design (Product packaging? Packaging for transportation?)
    • UI design (Interactive design? Graphical design?）
    • PI design (Product identification design?）
    • Brand design (Brand naming?Logo design? Brochure design?）
    • Tooling supervision
    • Mass production
    • Others

  • 28.Which one of the followings describe your exceptions the best coming out of this collaboration*

    • Having a distinctive ID comparing to your competitor’s products;
    • Raising awareness of the brand through this product;
    • Having a resemblance of appearance to industrial flagship products ;
    • Can meet the customization requirements from the users
    • Forming a systematic product image to provide standards and guidelines for future products
    • Others

  • 29. Preferred ID style

    • Sci-Fi and techno
    • Clean and simple
    • Pop culture
    • High-end
    • Professional
    • Fashionable
    • Chinese
    • Digital
    • Cartoony
    • Others